Clip Inbox
Raw footage from ICW coaches and student trainers. Add a title and location when you upload — the AI agent uses both to pick the topic and write the script.
Vertical phone video works best (9:16). MP4 or MOV, up to a few minutes. The clip stays on this device until a staff member approves an edit built from it.
AI Studio
Pick a clip and run the agent. It scores the footage, proposes topics, fills ICW's weekly short-video script template, assembles the cut and writes the caption — a staff member still reviews everything before it can publish.
Agent run
Staff Review
Every AI draft waits here. Watch the cut, fix the script or caption, then approve — or send it back to the coach with a note. Approving moves the post to Accounts & Publish; it never skips the compliance gate.
Accounts & Publish
ICW's three social accounts, managed from one place. Publishing uses each platform's official posting API with the account owner's authorization — no shared passwords, no scraping, no automation that pretends to be a person.
- Connection
- Connected · Meta API
- Content
- Reels + feed posts
- Permissions
- Publish, read comments
- Token status
- Valid
TikTok
- Connection
- Connected · Content Posting API
- Content
- Short video
- Permissions
- Post video, read comments
- Token status
- Valid
YouTube
- Connection
- Connected · YouTube Data API
- Content
- Shorts
- Permissions
- Upload, read comments
- Token status
- Valid
Ready to publish
Feedback & Interaction
Performance and audience response from all three accounts, gathered through the platforms' official APIs. Questions and flagged comments are pulled to the top so staff can answer — or escalate — the same day.
Published posts
Comment inbox
Compliance Gate
Publishing stays locked until a staff reviewer verifies each item below for the post going out. The gate exists because ICW's students are the story — their consent, privacy and safety come before any post.
House rules
- Consent first. No student appears in a post without a signed media release on file. Anyone under 18 needs a guardian's signature — no exceptions, no verbal OKs.
- No background stories without permission. A student's history (incarceration, housing, health) is theirs to share, in their words, or not at all.
- No medical or outcome promises. Posts can celebrate effort and milestones; they can't promise health results or quote recidivism figures outside ICW's published impact reporting.
- Music from platform libraries only. Commercial tracks need a license ICW doesn't hold; every platform's built-in library is cleared for posting.
- Location care. Don't tag a student's home neighborhood or post a schedule that reveals when a young person is at a specific gym.
Platform rules this tool follows
- Official APIs only — Meta (Instagram), TikTok Content Posting API, YouTube Data API — each connected by the account owner through OAuth.
- Human in the loop. The AI drafts and edits; a person reviews, approves and presses publish. No auto-posting, no scheduled bulk blasts.
- No engagement automation. Replies are written by staff. No auto-likes, auto-follows, or comment bots — all three platforms prohibit them.
- Data stays minimal. The tool reads comments and post metrics to run the inbox; it doesn't scrape profiles or store audience personal data.
- Accessibility is part of approval. Burned-in captions on every video, alt text on images, no flashing edits.